Industry

Point of Sale

Goal

Bring credit card processing to all businesses throughout Brazil by lowering costs and introducing a new and affordable cloud-based point of sale system.

Region

South America

Reviving small business profits & revolutionizing payment processing in Brazil

Problem

Wi-Fi connectivity is unreliable and scattered throughout Brazil. Cellular is spotty and hard to negotiate multiple contracts.

Solution

With Hologram, CloudWalk’s point of sale device is able to instantly connect to multiple cellular carriers across Brazil affordably and reliably, with just one SIM. Out of the box reliability means a new age of business in Brazil.

How Hologram fits in

  • 1

    CloudWalk brings credit card processing to all businesses throughout Brazil by lowering costs and introducing a new and affordable cloud-based point of sale system.

  • 2

    By pre-installing the Hologram SIM into InfinitePay terminals, CloudWalk can ship the same device to a customer, no matter where they are in Brazil.

  • 3

    CloudWalk uses Hologram's API to streamline their processes, so they can spend less time analyzing and more time providing incredible customer service.

Hologram helps retailers save money by using CloudWalk's InfinitePay POS.

How Hologram is helping CloudWalk: 

Reliable, plug-and-play connectivity 

No Wi-Fi? No problem. By pre-installing the Hologram SIM into InfinitePay terminals, CloudWalk can ship the same device to a customer, no matter where they are in Brazil.  No need for Wi-Fi, installation costs, or technical know-how. There’s no need to try to match a carrier’s SIM to a region. The merchant simply plugs it in and begins processing payments.


Proactive support that keeps customers connected.

Hologram’s dashboards help CloudWalk monitor data consumption and outages in real time. Where other providers left them flying blind, CloudWalk can now monitor how many devices are connected and which carriers are being used. They also get alerts when off-hours transactions indicate suspicious activity. By cross-referencing the data on a SIM’s serial number, CloudWalk support can pinpoint potential trouble and take proactive steps.  As Gabriel Bernal,  Head of Integrations at CloudWalk says, “I can see if a customer’s having a problem without them telling me — it’s awesome.”


APIs that streamline work and free up time

CloudWalk is using Holgram’s APIs to process bulk transactions, such as preparing multiple SIMs for deployment. The APIs also feed CloudWalk’s dashboards so that CloudWalk can analyze performance and trends. The APIs allow CloudWalk to streamline their processes, so they can spend less time analyzing and more time providing incredible customer service. 


All the major cellular carriers, just one SIM card

Instead of trying to juggle carrier-specific contracts, SIM cards, and billing, CloudWalk installed the same Hologram Global SIM card into every device and has access to all of the best networks — even if one fails, merges with another, or goes out of business. 


CloudWalk's lifecycle with Hologram

Testing

CloudWalk ordered a Hologram pilot SIM to see the network work with their devices in real time. They worked with our team of developers to make sure everything would work perfectly when they moved into development. 

  

Deployment

CloudWalk’s customers receive their point of sale devices, plug them in, and are automatically connected via a cellular network. 


Maintenance

Hologram's device analytics allows CloudWalk to monitor their devices and data usage all over the world with just one dashboard.


Scaling

If CloudWalk decides to add customers in new regions, they have the assurance that they’ll already be connected — so they can focus on their product and sales.

Hologram’s 24/7 connectivity is powering CloudWalk’s payment processing revolution across Brazil

Cash is no longer king. Across the world consumers have moved to paying for everything from chewing gum to home renovations with credit. For businesses to survive, they no longer have a choice: accept credit cards or lose customers. But in Brazil, lack of competition amongst big banks kept fees for processing credit cards sky high for small businesses. See how CloudWalk revolutionized payment processing in Brazil and lowered fees up to 23%— bringing small businesses back to life.

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