Hologram's commitment to diversity, equity and inclusion

How we 'hire different,' make inclusive decisions, and seek diverse perspectives as part of our values
Courtney Seiter
September 29, 2020
People walking under a gigantic flag during the annual Pride parade

At Hologram, we strive to incorporate diversity, equity, and inclusion into every aspect of our work — from the way we hire to our daily operating procedures.

These three principles — commonly referred to as DEI – are the bedrock of the company we want to build. The words are often blended into one term, but it’s important to distinguish between them.

  • Diversity means all the ways in which people differ, encompassing the different characteristics that make one individual or group different from another.
  • Equity is the fair treatment, access, opportunity, and advancement for all people, while recognizing and working to eliminate barriers that have prevented the full participation of some groups.
  • Inclusion is creating an environment in which an individual or group can be and feel welcomed, respected, supported, and valued to fully participate.

Each principle matters. We can only deliver a more connected world if our team accurately reflects the diverse and unique communities we are building for. So it's up to us to create a company where individuals from all walks of llife can bring themselves authentically to work every day.

Here's a look at some of the ways we demonstrate this commitment through our work and actions.

How We Hire

The first is how we hire. Our hiring philosophy includes tenets like "Hire Different vs Similar" and "Hire for Cultural Contribution, not Culture Fit."

We ask hiring teams to look past things they might have in common with candidates (like shared hobbies or background) and instead focus on the differences that could help our team broaden its perspectives. We know that the best hires expand and evolve our culture and bring new skills and ideas we might have otherwise missed out on.

We've partnered with the well-known DEI consulting firm Paradigm to create an equitable hiring playbook to guide growth across the company. This partnership has helped us think through DEI concepts to develop both our application process and the way we decide who to bring in for interviews.

We employ a structured interview process to help us quantify and evaluate a candidate’s abilities and to avoid bias at all stages of the hiring process, and we use the "Inclusion" features of Greenhouse's recruiting software to make sure we’re considering only relevant criteria.

Finally, we don’t chat about candidates casually or in advance. We keep scorecards confidential among the hiring team until everyone has had the opportunity to document their thoughts objectively, without outside influence.

Of course, none of that means anything if we’re limiting our candidate pool. So we build relationships with different kinds of communities to find candidates who can bring new perspectives to our team. We post our job openings with Tech Ladies, Black Tech Pipeline, Pink Jobs, Power To Fly and more, and we're branching out into sponsoring events like RenderATL that are driving more diversity, inclusion, and accessibility in their communities.

How We Make Decisions

The ultimate success is for a diverse team to propel smarter business decisions. And that’s the second way we demonstrate our commitment to DEI.

Hologram's Decision Making Framework, or DMF, is a method of making decisions that takes into account all viewpoints from all involved parties. It works by laying out a proposal or plan, and asking for advice from different members of the team with various perspectives on a topic. The bigger the decision, the more input you seek.

Anyone can initiate a DMF, regardless of their role or department. At Hologram, it means every single person involved in a project has a voice, regardless of whether it’s a minority opinion. Got something you think we can do better or different? DMF it!

How We Act on our Values

One of our core company values is mindfulness — the ability to purposefully seek out diverse perspectives, stay open to being proven wrong, and default to changing your mind when presented with new information.

It’s a powerful virtue to have in life - but in the business world, it can alter a company’s trajectory. Here at Hologram, we interpret mindfulness as a willingness to be proven wrong — and that applies to everyone, from leadership on down.

We’re not just being nice. Study after study has shown that when people feel included in a company’s development, creativity and innovation thrive, along with dogged determination to make stuff work.

Ready to Join Us?

Our focus on inclusion manifests in the way we hire, the customers we serve, and the regions we prioritize. It goes beyond the fiduciary motivations diversity drives. We're building a company that every one of us at Hologram is proud to work for: a company that celebrates you for being you.

Are you ready to work with a bunch of really cool people who aren’t like you? Click here to see our open roles and learn about joining us. We’re looking forward to connecting with you!

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