IoT connectivity is getting more complex. Conductor brings it back under control.

Today we're announcing Conductor, Hologram's SIM orchestration tool built for the engineering and operations teams keeping connected fleets running in the real world.

"Hologram exists to help innovators build the future by providing the most reliable, easiest-to-use connectivity. Conductor takes our battle-hardened internal tooling and puts it in the hands of the fleet manager, allowing them to instantly have the ability to orchestrate multiple profiles via programmatic rules and a best-in-class UX," said Ben Forgan, Cofounder and CEO at Hologram.

TL;DR

We built Conductor because SIM management at fleet scale has always been reactive, manual, and hard to trace. Conductor gives engineering and operations teams direct, policy-based control over the full SIM lifecycle from a single control surface, without physical access to devices.

The problem with SIM management at scale

Getting devices connected is the easy part. Keeping them connected is where most IoT deployments run into trouble, and that problem is getting harder, not easier.

The demands on cellular IoT have changed dramatically. Deployments that once required modest data throughput now support two-way video, real-time inference, and mission-critical applications where every second of downtime carries a real cost. Coverage requirements have grown more granular, with performance-sensitive use cases pushing the need for geographically local points of presence. Data intensive use cases requiring 5G standalone and local network breakout will push that complexity further still, moving the industry from managing dozens of networks to hundreds. What used to mean managing a few carrier agreements across a handful of markets now means orchestrating connectivity across dozens of networks, regions, and device types, each with different performance requirements and cost profiles.

That expanding complexity has a compounding effect on operations. Profiles get switched manually. Provisioning requires custom scripts for what should be routine work. And when a carrier fails, getting back to an optimal state isn't as simple as flipping a switch. Most teams are left reacting to problems rather than managing ahead of them.

Conductor was built to push back against that momentum. Where the operational complexity of IoT connectivity keeps expanding, Conductor pulls in the opposite direction, constantly simplifying and bringing connectivity back to what it was always supposed to be: reliable, manageable, and largely invisible.

What Conductor does

Conductor is a SIM orchestration tool that centralizes the full SIM lifecycle into a single control surface. It gives teams the ability to provision profiles at scale, switch carriers across a fleet without touching hardware, set up automated failover rules, and maintain a complete audit trail of every profile event across every device.

Everything in Conductor can be managed through the API, so engineering teams can wire SIM orchestration directly into their own backend systems. Teams that prefer a more managed experience can work with Hologram's Solutions team to handle orchestration on their behalf while keeping full fleet visibility in place. Teams that prefer not to work in the API will be able to manage orchestration directly in the platform later this year. The platform supports all three models, and teams can move between them as their deployments and requirements change.

How it works

Conductor handles three core workflows that cover the full SIM lifecycle.

Provisioning and activation

Teams can provision and activate SIM profiles at scale without manual intervention. Every activation is logged, every change is attributed, and the full history of each device's profile is available on demand. For teams with compliance requirements, that audit trail is evidence that every action was intentional, traceable, and reversible.

Profile switching and failover

When a carrier fails or coverage drops, Conductor gives teams multiple ways to respond. Rules-based failover triggers automatically when a profile fails. API-driven profile switches let engineering teams wire recovery into their own systems. Bulk actions let operations teams move an entire fleet to a new profile when conditions demand it. Paired with Outage Protection and its contractual 99.95% uptime SLA, Conductor gives teams layered resilience at every level of the stack.

Dynamic optimization

Connectivity decisions that made sense at launch often stop making sense as a fleet grows. Carrier coverage that works in one region may be unreliable or expensive in another, and a pricing agreement that was competitive at 1,000 devices may not hold at 10,000. Conductor lets teams respond to those shifts by switching profiles across some or all of a fleet without carrier negotiations or engineering sprints, whether the driver is cost, coverage, performance, or geography.

Built from millions of eSIM operations

We've been running SIM orchestration in production for years, completing tens of millions of eSIM operations before Conductor was ever a product. We believe IoT teams deserve fleet-level SIM control that's as reliable as the hardware they're shipping, and Conductor is how we're delivering that.

"IoT teams don't fail because they picked the wrong technology. They fail because of the operational complexity of managing that technology at scale, and that's exactly the problem Conductor was built to solve," said Pat Wilbur, Cofounder and CTO at Hologram.

"Our customers needed fleet-level SIM orchestration long before SGP.32 existed, so that's when we started building. By the time the standard arrived, we already had the production depth to back it up. Conductor is what we've learned from performing millions of eSIM operations to date, packaged so any team can put it to work."

Customers already putting it to work

The problems Conductor solves aren't hypothetical. They're challenges our customers have been navigating for years, and the results speak for themselves.

Staying online when it matters most

Verkada manages tens of thousands of cellular devices and relies on Hologram's platform to keep its physical security fleet online through major carrier outages. "We have thousands of devices in the field securing mission-critical locations. The flexibility that Hologram provides helped us avoid downtime despite AT&T and Verizon outages this year," said Brandon Davito, SVP of Product Management at Verkada.

Cutting connectivity costs in half

Farmer's Fridge operates a fleet of 2,000 or more smart fridges across 22 markets, and like most growing fleets, what worked at launch stopped making financial sense at scale. "The ROI with Hologram has been exceptional. We were able to cut our IoT bills in half and the effort from our team to make the change was pretty minimal. From a time invested to money saved perspective, the ROI is one of the best investments that we made as a company last year," said Luke Saunders, Founder and CEO of Farmer's Fridge.

This is what the future of IoT fleet management looks like: connectivity that recovers automatically, adapts to changing conditions, and scales alongside the team managing it, without manual intervention creating a ceiling on how far a deployment can grow.

Conductor is available now in alpha with Hologram's Hyper SIMs. New SGP.32-compliant Hyper SIMs are available in limited quantities, with broader supply and full API support expected this summer.